The purpose-built complex cost £100,000 and forms part of an overall £1.3m revamp at PetPlace in Abergele.
As well as a cinema screen there will be a health store, play park and coffee bar selling nutritional food and drink for dogs. Pooches can drink canine tea and coffee or enjoy a bowl of the aptly-titled Pawsecco or doggie beer, Bottom Sniffer.
They can also scoff healthy snacks and watch a selection of movies, from Beethoven to 101 Dalmatians and more. Managing director Sion Pritchard says the unveiling comes after months of hard work by the PetPlace team, who have managed to keep it a secret while refurbishing the 4,000 square foot site in time for the red-carpet launch.
“The entire Abergele store has had a complete rebrand in the last year, and this is the icing on the cake,” said Sion, who joined the firm in 2000 before taking the helm five years ago.
“We looked at several options for the space before deciding to do something unique, something no other pet store in the UK has ever done before.
“They are years ahead of the UK in terms of the service they provide in-store, from vets to kennels and dog groomers,” said the 38 year-old.
“That said, the quality here is far superior, we have taken it to a whole new level and included a social aspect that will attract pets and their owners.”
He added: “The focus is on health and nutrition, but also the fun aspect in being able to watch movies or play in the park. It’s unlike anything else in the country and we are delighted with how it looks and functions.”
Employing more than 90 workers at its five stores in Llangefni, Chirk, Mold, Ruthin and Abergele, and head office in Mochdre, PetPlace is winning new business and impressing long-standing customers with a fresh approach to the industry.
The health and happiness of the animals is the number one priority, ensuring they and their owners have a great experience rather than just shopping for items and leaving.
“We are focused on the pet, not the amount of stock we hold or sales targets,” said Sion.
“The cinema and coffee bar are testament to that, and the product lines we are selling – including the Pawsecco and doggie beers – are all healthy and nutritious, as well as being fun and creating a buzz."